About
Built for Freight. Not Adapted for It.
Every freight operator we've talked to is doing the same math wrong. They think the ceiling is trucks, or lanes, or leads. It's not. It's the size of one person's attention, and no amount of hustle raises that ceiling.
That's the Operator Trap: a business that can only move as fast as one human can answer, quote, follow up, and remember. We didn't think that was fixable with better discipline. We thought it needed a second operator.
Built From Inside Freight
Our Founders spent years running freight from the inside: load boards, broker authority, carrier compliance, dispatch, rate negotiation, and the day-to-day work that keeps freight moving.
Logelo grew from combining that operating experience with direct-response marketing, software, automation, and applied AI inside a real brokerage operation. The operation grew and was eventually sold.
Leo is what we kept: the freight judgment, follow-up systems, operating context, and workflows that proved useful in the real world. Not a general AI model with freight vocabulary pasted on top.
- 15+ yrs
- Freight Brokerage
- 20+ yrs
- Martech & Automation
- 2,453
- Freight Leads Generated
What Leo Is
Leo is a vertical AI operator built for freight. Where an operation needs it, Leo extends into inbound phone coverage too.
- Drafts your communication
- Leo drafts emails, replies, and follow-ups using the context of your operation, so communication keeps moving even when you are buried somewhere else.
- Surfaces what needs a decision
- Instead of making you dig through everything, Leo separates routine activity from the items that need a real decision.
- Remembers your business over time
- Tell Leo a lane, customer preference, equipment detail, or operating rule once and it becomes part of the context Leo can use later.
How We Work
We only do freight. We start by understanding your operation before recommending anything. If a problem doesn't fit what Leo or our implementation team can solve responsibly, we'll say so. The first step is the scorecard, not a sales call.
See Where Your Operation Actually Stands